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ASBJ columnist has advice to promote public schools

A recent Gallup poll shows that most Americans think private, parochial, and charter schools do a better job educating students than public schools—but are those assumptions valid?

American School Board Journal (ASBJ) contributing editor Nora Carr writes about the notion—often based on false assumptions and incorrect data—that public schools are failing.

“In the battle for public education, charter schools are winning,” Carr writes in ASBJ’s August issue, which is available online. However, “Most public schools already offer what charters and private schools offer–and then some.”

Carr shows numerous examples—including marketing campaigns, community engagement strategies, and advertisements—that school boards can use to take back their message.

For instance, Texas’ Fort Worth Independent School District developed a new brand and an aggressive, multi-faceted campaign around its 50 choice programs and schools, Carr writes. The district’s “Gold Seal” campaign, which focuses on “college bound and career ready” students, advertises “a private school preparation without the cost” and promotes programs through the district’s website, www.fwisd.org/choice.

The Gallup poll showed 78 percent of Americans say children educated in private schools receive an “excellent” or “good” education, while 69 percent say parochial schools and 60 percent say charter schools do the same, according to Gallup. Only 37 percent said the same for public schools, and 46 percent made that statement about home schooling. (42 percent said public schools provide a “fair” education.)

Other sections of the Gallup survey showed that, similar to past years, the majority of Americans gave high marks to their children’s schools, while giving public education overall much lower grades.

 

 

Joetta Sack-Min|August 30th, 2012|Categories: American School Board Journal, Board governance, Charter Schools, Public Advocacy, School Board News, School Boards, School Vouchers|Tags: , , , |

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