Articles from September, 2012

NSBA President honors Anne L. Bryant

Editor’s note: C. Ed Massey, president of the National School Boards Association, (NSBA) sent the following letter to NSBA staff, board members, and affiliates earlier today:

Dear Colleagues:

Today, our extraordinary Executive Director for the past 16 years will spend her last hours as the leader of our association.  Dr. Anne Bryant has led NSBA through challenging times and through changing times.  She helped raise the national stature of NSBA and became the impetus behind NSBA’s growth and recognition as the national voice on public education.

Throughout her time at NSBA Anne has had many personal and professional accomplishments. Anne came to NSBA in 1996 after serving the previous 10 years as Executive Director of American Association of University Women.  After joining NSBA, the organization continued to be a leader in the legislative advocacy on Capitol Hill, through the contentious reauthorization of the Individuals with Disabilities Education Act (IDEA), completed in 1997, then the reauthorization of the Elementary Secondary Education Act in 2001-02. She was a founding member of the Learning First Alliance, an important organization that has brought together the nation’s leading public education groups, in the late 1990s.  Under her leadership, NSBA launched the first “Key Work of School Boards” in 1999  and a revised edition in 2009, and the Center for Public Education in 2006.  And NSBA has become the go-to source for legal information on education, filing more amicus briefs than any other education associations (In 2007 NSBA participated in two groundbreaking cases before the United States Supreme Court–Parents Involved in Community Schools v. Seattle Sch. Dist. No. 1 and Morse v. Frederick).  In 2010 the Center for Public Education launched the Data First website.  Between 2011 and 2012, Anne worked in concert with the Board of Directors to establish the strategic plan that drives NSBA’s current work and lays the groundwork for the next Executive Director and board to continue NSBA’s leadership in legal, legislative, and public advocacy.

In addition to these accomplishments, Anne has received numerous honors:
*1997: Appointed to Universal Service Administrative Company Board of Directors
*1998-2002: Serves on the Baldridge Board of Overseers
*2002: Award from American Society of Association Executives Foundation for exceptional work
*2005: Awarded Association Trends Association Executive Director of the Year Award
*2006-2007: Serves as Chair of Learning First Alliance
*2007: Accepts seat on the Board of Directors of the Foundation for the Malcolm Baldridge National Quality Award
*2012: Presented the National Coalition for Technology in Education and Training Community Builder Award
*2012: Receives the Women Who Advance Excellence in Associations Lifetime Achievement Award from ASAE

Her commitment to public education is shown by her works and her leadership during her tenure at NSBA.  She has been a passionate advocate for local school boards and the communities they serve.  Anne has assisted in making NSBA a recognized association in Washington.  Evidence of her work on behalf of public education will be visible for years to come and the foundation that has been laid will give her successor a solid springboard for future work on behalf of America’s school boards.

As President of NSBA I wish Anne the best in all of her future endeavors.  I am certain that neither her work nor her heart will be far from public education.  I will also miss the scarves that have become her fashion trademark.  Thank you, Anne, for all you have done on behalf of NSBA.

With warm regards,

C. Ed Massey
President – NSBA

Joetta Sack-Min|September 28th, 2012|Categories: Announcements|Tags: , , , |

NSBA creates Action Center to boost lobbying and advocacy in Washington

The National School Boards Association (NSBA) has launched the National School Boards Action Center (NSBAC), a 501(c)(4) organization that will enable NSBA to expand its advocacy efforts and to increase its lobbying to include public advocacy activities not previously available. NSBAC is also designed to serve local school board members as an important resource for grassroots advocacy and for information on the political process and candidates.

Although NSBAC will not endorse specific candidates, it will analyze information and identify differences among the political candidate positions so that local school board members will be able to determine what candidates best serve the interests of our public school students.

As part of its mission to raise awareness of school boards’ top issues to candidates for federal offices, NSBAC has released an analysis of President Obama’s and Gov. Mitt Romney’s K-12 proposals. For more information, go to


Joetta Sack-Min|September 28th, 2012|Categories: School Boards, Announcements, Educational Legislation, Federal Programs, Policy Formation, School Board News, Legislative advocacy, Federal Advocacy, Public Advocacy, 2012 Presidential race|Tags: , , |

Hope and hardship in Maplewood, Mo. — in the 1930s and today

Editor’s note: The following piece was sent to NSBA staff by Senior Editor Lawrence Hardy, whose mother passed away on Sept. 12. A native Missourian, she was a graduate of Maplewood High School, near St. Louis.

My mother, Eleanor Collins Hardy, was born in 1916 in Kansas City but spent most of her early life in St. Louis. Her father, a civil engineer, died of tuberculosis when she was 3, and as a result, my grandmother had to struggle to support her and her older brother. Not able to afford their own place, they lived with my great grandmother and other relatives in what must have been a crowded apartment over a drug store in Maplewood, a close-in, working class suburb of St. Louis. My grandmother worked at the drug store with the pharmacist, another relative.   

While others certainly had it worse during the Great Depression — witness the homeless families living in “Hoovervilles,” the makeshift campsites that sprung up downtown along the Mississippi River — my Mom had to forgo a lot of material things. She loved music, but had to quit piano lessons when my grandmother could no longer afford them. When walking to school, she was instructed by my grandmother to walk on the grass, not on the sidewalk, so the soles of her shoes would last longer. When she graduated from high school in the early 1930s and my grandmother started talking about college, one indignant relative would respond: “Eleanor can’t go to college!” (presumably, because there was no money). And my grandmother, a wonderful, kind, and deeply religious woman, would say in a strong voice, “Eleanor’s going to college.”

She did go to college, too, earning an associate’s degree from William Woods College in Fulton, Mo.  In later years, my Mom would tire of my grandmother repeating that story, but its lesson meant so much to her — that with hard work and the support of others, they could find a way.

This summer, for a story on community Involvement for September’s ASBJ, I interviewed Linda Henke, the recently retired superintendent of the Maplewood Richmond-Heights (Mo.) School District. Maplewood, as you recall, was a Grand Prize Winner of this year’s Magna Awards for districts under 5,000 enrollment. They won for a most unusual initiative. Struck by the number of homeless boys in their small district – boys who tended to show up in Henke’s office after school (perhaps because of the crackers, peanut butter, and frozen dinners she kept there) – Henke and the school board decided not to wait for the city, or the state, or someone else to face the problem of homelessness in their community: they bought a house themselves, formed a coalition, and turned the house into a homeless shelter for teenage boys.

Henke, a truly buoyant personality, told me of how she was walking around Maplewood one day and saw the big yellow Victorian with the “For Sale” sign in front.

“I thought, ‘Wow,’ she recalled. “That must be the house we’re supposed to buy.’”

It was an audacious move that took courage, hard work, and quite a bit of faith. As of this summer, of the 14 boys enrolled in the program 13 have graduated or are on the graduation track. College, once out of the question, is no longer a fantasy.

I told Henke I that had a connection to St. Louis, to her still-working class town, and to the castle-like fortress, not far from her office, that is Maplewood High School.

“I grew up in St. Louis,” I said, “and my Mom graduated from Maplewood High.”

Lawrence Hardy|September 27th, 2012|Categories: Dropout Prevention, Homeless People, American School Board Journal|Tags: , , , |

NSBA president queries Romney on role of school boards

C. Ed Massey, president of the National School Boards Association (NSBA), queried GOP presidential nominee Gov. Mitt Romney this morning during a session at NBC’s Education Nation Summit.

C. Ed Massey

Massey asked for details about the candidate’s views on local school boards and parental involvement. Romney spent much of the session speaking about the need for parental involvement.

Romney used the question to further promote his beliefs that education begins at home and parents should be heavily involved in their child’s education. Romney has proposed a plan that would give students from low-income families or students who receive special education services—about 50 percent of all public school students, he estimates—access to the average per-pupil amount of federal funds under Title I or the Individuals with Disabilities Education Act to use at any school that best meets their educational needs. Currently the funds are given to states to distribute to local school districts by formulas based on need.

After the session, Massey said he was pleased with the opportunity to meet Romney and be able “to make sure he knew that school board governance was the critical factor in meeting the needs of the local community.”

“What I liked about [Romney’s remarks] was he did recognize the importance of parental involvement,” Massey said. “What he didn’t say much about was how that’s correlated through school boards.”

Massey and NSBA Executive Director Anne L. Bryant are attending the event, held Sept. 23 to 25 in New York City. Watch the video (Massey appears at position 32:06) or read a transcript of the exchange:

MASSEY: Good morning. Ed Massey from the Commonwealth of Kentucky. I serve as president of the National School Boards Association and sit on the National PTA board, as well. And I want to know a little more in detail how you view local school boards and parental involvement in the process of educational reform.

ROMNEY: Well, we have great organizations that represent the teachers. We have great organizations that represent the parents. But I’d like to see them have more clout. I’d like to see parents very much involved in evaluating the success of schools. If we had a more transparent system for evaluating the success of a school A through F, I think schools ought to have report cards the way they do in Florida. And if we had that, then if parents saw their school get a C or D or worse, those parents are going to be outraged. And they’ll want to gather together, become part of PTA organizations and talk about taking back the school. We can’t say and you have choice to go somewhere else. That’s a good thing to have that choice, but we also have to fix the school itself and parents are oftentimes going to be the impetus, the energy behind real change which must occur in a lot of our local school districts. I imagine you found the same thing. Is that right?

ED: I have. And sitting on a local school board for 16 years, I’ve found that the community engagement is so powerful, if you have parents in schools and you’ve engaged your community, the school will be successful. Regardless of the circumstances. That’s what I’ve found.

ROMNEY: That reminds me about the point about the Boston teachers who said if the parents show up at parent/teacher night, the kid will do just fine. And that just underscores the impact of parents. The idea that somehow schools are entirely separate from the home, from the economic circumstances of the home, from the social experiences of the home that’s just not reality. The home is an integral part of the education system and the best teachers in the world can’t possibly overcome a home pulling in the different direction. That’s why I propose in my state that the parents had to go to a training program to learn about the impact of education. I wasn’t able to get it done. It’s something I wanted to do and something that has merit. We have to pull the parents into education because they are an essential part of the education experience of their child.

ED: Thank you, governor.


Joetta Sack-Min|September 25th, 2012|Categories: Uncategorized, School Boards, Leadership, School Board News, 2012 Presidential race|Tags: , , , , |

“Won’t Back Down” misses that turning around a failing school is everyone’s business

NSBA Executive Director Anne L. Bryant is attending NBC’s Education Nation event this week in New York City, and part of the exclusive event included a red-carpet screening of the new film “Won’t Back Down.”

The film, which conveys a fictional story of a mother who seeks to enact a parent-trigger law on her daughter’s underperforming school, seeks to elicit more discussion about that type of law. However, Bryant cautions that research shows different strategies may be more effective in a Sept. 24 blog for Transforming Learning, a blog by members of the Learning First Alliance that is hosted by Education Week.

“While we wouldn’t expect a Hollywood production about public schools to be grounded in research-based facts, there are many reasons to be concerned about the images of educators portrayed in the movie and the fanfare surrounding this type of law — which so far has only been used in one instance but has piqued the interest of legislatures in several states,” Bryant writes. “While ‘parent involvement’ always sounds agreeable, we have research showing that certain parental strategies work much better than others — and parent trigger laws are far from being a proven methodology.”

What works, she notes, are school boards that hold administrators accountable for student performance and engage parents and community members. Bryant also discusses research from the Center for Public Education that shows which parental involvement strategies show the most impact on their children’s learning.

Read more at Education Week’s website.


Joetta Sack-Min|September 25th, 2012|Categories: Announcements|Tags: , |

NSBA announces Thomas J. Gentzel as new Executive Director

Thomas J. Gentzel

The National School Boards Association (NSBA) Board of Directors unanimously selected Thomas J. Gentzel to be the next NSBA executive director late last week. Gentzel is the executive director of the Pennsylvania School Boards Association (PSBA).

“I am honored to lead NSBA at such an important time for the organization and for public education,” said Gentzel. “I am deeply committed to community ownership of public schools, which is the essence of school board governance. We will build on a strong foundation, taking an active role in shaping education policy and ensuring a quality education for all children in America.”

In his current role at PSBA, Gentzel represents and serves more than 5,000 school directors, administrators, and other officials from school entities throughout Pennsylvania. He joined the PSBA staff in 1980 as a lobbyist and, five years later, was promoted to head the organization’s Office of Governmental and Member Relations–a position he held until being promoted to Executive Director in 2001. He is also the Immediate Past Chair of NSBA’s Organization of State Association Executive Directors. Before joining PSBA, he served as the county administrator for Pennsylvania’s Centre County Board of Commissioners and, later, as Assistant Executive Director of the County Commissioners Association of Pennsylvania.

In addition, Gentzel has served as Vice President at Large for the National School Public Relations Association and as a member of the Outreach Advisory Board for The Pennsylvania State University. He was appointed by Gov. Tom Ridge and reappointed twice by Gov. Edward Rendell to the State Advisory Panel on Special Education. In 2009 he was named by Rendell to the Pennsylvania Early Learning Council. He previously chaired the Pennsylvania Coalition for Public Education and was founder and coordinator of the Alliance for a School Aid Partnership.

NSBA President C. Ed Massey noted that NSBA’s search committee had undertaken a comprehensive selection process to choose Gentzel, who received the committee’s unanimous recommendation before the board’s vote.

NSBA’s Executive Director reports directly to  the organization’s Board of Directors and is responsible for guiding the development and implementation of the strategic plan, programs, policies, and practices of the association. The Executive Director is responsible for the management and development of nearly 100 employees and an annual budget of more than $20 million.

NSBA’s current Executive Director Anne L. Bryant said, “Tom Gentzel brings extraordinary insight into NSBA. He will not only have 100 percent support from our state associations across the nation, he has the vision for the leadership role of school boards and school board governance in public education.”

Gentzel will begin his new role on December 1. Bryant is retiring at the end of this month after more than 16 years as Executive Director.  Joseph S. Villani, NSBA’s Deputy Executive Director & Chief Operations Officer, will serve as Interim Executive Director from Oct. 1 to Nov. 30, 2012.

Joetta Sack-Min|September 24th, 2012|Categories: Announcements, School Board News|Tags: , , , |

NSBA leaders win first-ever BAMMY Awards

Mary Broderick, the 2011-12 President of the National School Boards Association, and David A. Pickler, NSBA’s President Elect, were honored with BAMMY Awards, a new recognition designed to acknowledge excellence in a variety of education fields.

The BAMMY Awards is organized by BAM Radio Network, which produces education programs for  education associations.

Broderick, a former member of the East Lyme, Conn. school board received the BAMMY for the school board category. Pickler, a member of the Shelby County, Tenn. school board, received the Educator’s Voice Award, which included the most online votes.

The awards were given on Sept. 15 in numerous categories across disciplines in the K-12 field – including teachers, administrators, school nurses, support staff, advocates, researchers, early childhood specialists, education journalists and parents.

Lifetime achievement awards were given to author and advocate Diane Ravitch, researcher Linda Darling Hammond and journalist John Merrow.

According to the organizers, “the BAMMY Awards acknowledge that teachers can’t do it alone and don’t do it alone. The Awards aim to foster cross-discipline recognition of excellence in education, encourage collaboration and respect in and across the various domains, elevate education and education successes in the public eye, and raise the profile and voices of the many undervalued and unrecognized people who are making a difference in the field.”

Joetta Sack-Min|September 21st, 2012|Categories: Announcements, Board governance|Tags: , , , |

NBC releases details about 2012 Education Nation events

National School Boards Association (NSBA) Executive Director Anne L. Bryant and NSBA President C. Ed Massey will participate in the 2012 Education Nation National Summit in New York City next week. The annual event gathers more than 300 representatives from education, government, business, philanthropy and media to discuss issues in the field, and NBC is featuring numerous segments on education on its news broadcasts to coincide with the event.

The event will take place from Sept. 23 to 25 and will be web streamed live at The agenda features a Teacher Town Hall, Student Town Hall, and the premiere of Won’t Back Down with a discussion before the movie. According to NBC News, the event “seeks to create a thoughtful, well-informed dialogue with policymakers, thought-leaders, educators, parents and the public, in pursuit of the shared goal of providing every American with an opportunity to achieve the best education in the world.”

NSBA encourages school board members to participate in conversations about education through NBC’s Facebook page and on Twitter @educationnation and share how school board leadership is making a difference in our public schools.

NBC notes that “Using the wide reach of the NBC News broadcast, and cable, and digital platforms, the 2012 Education Nation Summit will focus on successful examples of innovation in education.  Summit sessions, moderated by top NBC News journalists, and NBC’s on-air programming will highlight a series of case studies from communities across the country, providing tools, and takeaways for participants and viewers.”  Local NBC affiliates also may develop segments on education issues for their local news broadcasts.

On Tuesday morning, there will be “DECISION 2012 at Education Nation” with President Barack Obama sharing his vision for the nation’s education future in a taped interview. GOP presidential nominee Governor Mitt Romney will be attending Education Nation and sharing his vision for the nation’s education future as well as answering questions from Education Nation Summit attendees.

Additional interviews and sessions during the summit include:

  • Interview with former Secretary of State Condoleezza Rice
  • Interview with U.S. Secretary of Education Arne Duncan
  • Interview with San Antonio Mayor Julián Castro
  • Addressing the skills gap: how stronger skills and higher levels of education can power America’s next great economic surge.
  • Higher education quality and accessibility
  • Blended learning, technology, and charter schools featuring former Governor Jeb Bush of Florida
  • One-on-one conversation with General Colin Powell
  • College/career readiness, business engagement, and turnaround schools with Dennis Van Roekel, President of the National Education Association and other panelists
  • Discussion on the education and skills with Antonio Villaraigosa, Mayor of Los Angeles, and Governor Beverly Perdue of North Carolina
  • Early childhood education and parent engagement
  • Wraparound services
  • Discussion of “solutions-driven unionism,” and what that could mean for the future of education, and the challenges ahead with Randi Weingarten, President of the American Federation of Teachers
  • CEO discussion on how the top business visionaries are addressing our education challenges (college and career readiness, and career academies)

For more information and the agenda, read the press release about Summit and schedule details.

Additionally, NBC is promoting that this year’s Education Nation Summit “will highlight 10 case studies of schools and programs from around the country that have implemented focused solutions in their communities, and have seen demonstrable success as a result. Accompanying each example will be a robust digital toolkit with details on each program’s history, how it works and is funded, and its results. Case studies will be incorporated into the Summit program, as well as featured on-air across NBC News, and available for viewing and download at  beginning Monday, Sept. 24.”



Alexis Rice|September 21st, 2012|Categories: Curriculum, Teachers, High Schools, Mayoral Control, Educational Technology, School Reform, Student Achievement, Online learning|Tags: , |

NSBA urges action to prevent across-the-board federal cuts to education

Federal funding for education faces significant across-the-board cuts of an estimated $4.1 billion on January 2, 2013 unless U.S. Congress takes action. The National School Boards Association (NSBA) is urging Congress to rescind the across-the-board cuts (sequestration) to education. Impact Aid would face cuts during this school year, and other education programs would face cuts beginning in July of 2013, affecting the 2013-2014 school districts’ budgets. See the U.S. Department of Education’s letter that details the timing. NSBA is encouraging school board members to contact their members of Congress, pass board resolutions, and send a letter to the editor about these drastic cuts to education.

Under the Budget Control Act of 2011 across-the-board cuts of 7.8 percent or more to education and other domestic programs will happen through a process called sequestration (the cancellation of budgetary resources), unless Congress intervenes.

Cuts would include:

  • A 7.8 percent cut to programs such as Title I grants for disadvantaged students would mean a cut of more than $1 billion, affecting nearly two million students.
  • Special education grants would be reduced by more than $900 million, impacting nearly 500,000 children with disabilities.
  • English Language Acquisition grants would be cut by approximately $60 million, affecting an estimated 377,000 students.
  • Sequestration’s budget cuts to these and other education programs would mean increased class sizes and less access to programs for children with special needs, as well as summer school, college counselors, early childhood education and after-school programming.

Most school districts have experienced significant budget cuts already in recent years, resulting in fewer course offerings, thousands of teacher and staff layoffs, four-day school weeks, loss of extracurricular activities, and reduced transportation services, for example. If further budget cuts from sequestration were to occur, several school districts would be forced to cut even more essential services over the long term.

As a school board member, utilize these talking points and background information and take a moment to customize this sample letter and send it to your senators and representative. Also consider customizing and adopting the sample board resolution, take the survey, and edit and send a letter to your local newspaper editor.

Please send NSBA a copy of your adopted resolutions on sequestration along with any published opinions that will help illustrate why Congress should reject sequestration and preserve funding for our schools.

Alexis Rice|September 12th, 2012|Categories: Teachers, Federal Programs, Student Achievement, Federal Advocacy|Tags: , , , , |

School districts in Maryland and Nevada named finalists for national urban education award

Three urban school districts: Maryland’s Baltimore City Public Schools and Prince George’s County Public Schools and Nevada’s Washoe County Public Schools have been named finalists for the 2012 National School Boards Association’s (NSBA) Council of Urban Boards of Education (CUBE) Annual Award for Urban School Board Excellence.

“This year’s CUBE award finalists clearly demonstrate effective board leadership driven by raising student achievement,” said Anne L. Bryant, executive director of NSBA. “These school boards have focused on policymaking, are driven by an accountability system which makes student learning and success their number one goal. They have demonstrated strong leadership—with the goal of improving the quality of education offered in their schools.”

CUBE showcases excellence in school board governance every year by presenting the Annual Award for Urban School Board Excellence. Award winners share their ideas and promote effective techniques at CUBE conferences and through CUBE publications. These districts serve as a resource for other CUBE districts, sharing best practices to help all urban districts improve.

The three finalists were selected by an independent judging panel based on materials submitted by the school district, independent follow-up research, and information provided by the district’s state school boards association. The judges selected the finalists based on the following four criteria: excellence in school board governance, building civic capacity, closing the achievement gap—equity in education, and demonstrated success of academic excellence.

About the Finalists:

Baltimore City Public Schools

For many schools to stay open in Baltimore, it is essential to have the support of students and families. And it doesn’t matter whether it’s a traditional school operated by the school district or a charter school run by an outside group. School choice is the mantra of the city school board, and under its new school funding formula, the money follows the child. This vision for the Baltimore City Public Schools makes it one of the most aggressive nationwide in restructuring itself for the 21st century.

Breaking with the top-down management model of the past, the school board and its CEO, Andrés Alonso, have chosen to dramatically decentralize decision-making. Individual schools now have a large degree of autonomy over budgeting and operations, and the central office’s role is being repositioned to one of providing guidance, support, and accountability.

The district’s success speaks for itself. High school graduation rates hit a record high in recent years, while dropout rates declined. In four years, the district boosted reading scores by 21.7 percent in grades three to eight, while math scores rose 28.4 percent. More students now enroll in Advanced Placement classes, and efforts to expand preschool programs increased the number of children arriving in kindergarten “ready to learn” by 15.5 percent.

Prince George’s County Public Schools

With 127,000 students, Prince George’s is among the Top 20 districts in nation in terms of enrollment size. No doubt, some students were getting a good education when the new board took over in 2006. But in a predominately minority district were more than half the students receive federally subsidized lunches, those students tended to live primarily in the wealthier sections of the county; a large portion of the others were being left behind.

The board and former superintendent focused on a “five-pronged vision” for high student achievement, highly effective teaching, safe and supporting schools, strong community partnerships, and effective and efficient operations. In order to better serve all students, the board in 2010 implemented “Student Based Budgeting,” a system that allocates money based not only on the number of students enrolled in a school but also on the particular needs of those students. Poverty would no longer be an excuse for not providing an equitable education for all.

The payoff has come in test results, with scores on the Maryland School Assessment rising in both reading and math. Between 2007 and 2011, for example, fifth-grade proficiency rates have increased from 61.8 percent to 83.9 percent in reading, and from 64.5 percent to 72.6 percent in math. Test scores are one thing. But equally important is a new spirit in the county and a sense of unity emanating from what a few years ago would have been a most unlikely place: the local school board.

Washoe County Public Schools

The academic gains at Washoe County School District are certainly impressive: graduation rates rose from 56 percent in 2008 to 70 percent in 2011; the achievement gap closed as third-grade math and reading scores for African-American and Hispanic students jumped double digits; and the classes at all Title I schools can now boast of being led by highly proficient teachers. Though the results deservedly get all the attention, they believe the careful planning and foundation it was built upon, which began with the board recognizing it could and should expect more from its students, its staff and itself.

The exhaustive research, data analyses, and community input served as the basis of a five-point reform initiative that aimed to institute performance management systems; engage parents and the community; develop effective teachers and instructional leaders; instill a caring and positive school climate; and ensure all students leave ready for college and careers.

“Envision WCSD 2015, Investing in Our Future,” their strategic plan was rolled out slowly, methodically among its staff, who worked in committees and groups to work toward the goals and internalize the message. With employees embracing the new mission, district officials could now turn to selling the value proposition to the public — developing key messages based on its mission, identifying and segmenting its target audience, using a variety of communication tools and channels, and most importantly, developing communications plans that foster two-way communications.

CUBE represents a total of more than 100 urban school districts in 35 states and the U.S. Virgin Islands. The districts that comprise CUBE educate nearly 7.5 million students in over 12,000 schools, with a collective budget of approximately $99 billion. CUBE helps urban school boards find solutions to challenges at the local level and helps them to strengthen their policy making effectiveness.

Alexis Rice|September 6th, 2012|Categories: Urban Schools, Student Achievement, CUBE|Tags: , |
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