As rhetoric heats up, parsing legitimate concerns from intractable political or philosophical positions is getting more challenging. Misinformation abounds, spread worldwide 24/7 by bloggers and social media savants, writes ASBJ communications columnist Nora Carr in her latest installment for the magazine.
Traditional political wisdom counsels school officials to reinforce their supporters, engage those in the middle, and ignore the negative 2 percent to 10 percent whose opinions will never change, continues Carr.
Unfortunately, with more than 70 percent of U.S. voters no longer directly connected to their public schools through their children, ignoring media-savvy activist groups is likely to backfire.
Before school officials spend limited time and political capital, Carr offers some pointers from savvy public relations and communications professionals on how districts can get in front of an issue before it overwhelms them, and ultimately inflicts harmful political damage.
Read Carr’s column here, though hurry as it’s available free only for a limited time.